You’ve struggled. You have the scars to prove it. Those scars have something to say that is bigger and more impactful than all the wins and accomplishments you’ve accumulated. Those scars can reveal a story that the rest of the world needs to hear.
New York Times bestselling author, retired Green Beret, and renowned strategic storyteller Lieutenant Colonel (Retired) Scott Mann reveals how sharing your most difficult experiences can forge trust, inspire action, and create lasting change.
This book is for anyone who has struggled and wants to put their lived struggle to work in the service of others through authentic storytelling. It is forged from high-stakes arenas in Scott Mann’s three-decade body of work, ranging from his time as a Green Beret in combat zones in Afghanistan, to TED stages, to theatrical productions about war, to corporate keynotes, to congressional testimony, to raising millions for non-profits—and all points in between.
There is a growing demand across all industries to reclaim the lost art of storytelling for strategic influence. This book will give you everything you need to design and deliver a powerful scar story that raises your frequency for authentic connection that inspires your people, teaches your associates, trains your new managers, persuades prospects and clients, and bridges gaps between you and your audience.
When you re-purpose your scars into stories of struggle, you will be more authentic, relatable, and relevant—and that’s what people follow.